Preparing for luck

The Boston Globe has a remarkable story with behind-the-scenes details that shed light on Mitt Romney’s loss. Throughout the story, one clear theme emerges: the more prepared party in any situation consistently has more luck thrown their way. Here are a couple examples that illustrate this point from the story.

Example 1: The First Debate

The Preparation

We learn that Mitt Romney put a lot of thought into preparing for the first debate–enough to give his preparation a code name(The Manhattan Project). Romney scheduled 16 aggressive rehearsals. Obama, meanwhile, skipped on several of his rehearsals.

The Luck

Shortly before the first debate, Romney’s 47% video leaked that many predicted would doom his campaign. Fortunately for Romney, Obama did not mention the 47% figure even once during the debate. More importantly, Obama appeared tired and annoyed while Romney came across as someone who was “articulate, thoughtful, and had a plan.” The end result? Romney walked away with a 9 point bump in ratings.

Example 2: Election Day Technology

The Preparation

We learn that the Obama 2008 campaign experienced near-catatrophic lapses with their technology on election day. So the Obama 2012 campaign made it a point to have multiple dry runs to reduce the chances of last-minute technical troubles:

Narwahl and Gordon would be tested repeatedly in exercises that Obama’s team called “game day.” Every imaginable failure would be thrown at the systems — hacker attacks, database meltdowns, Internet failures — and the team would be challenged to write up a manual for how to deal with each ­disaster. It was, they said, more fun than the fantasy war game Dungeons & Dragons.


The Luck

Obama’s technology operation seemed to have run smooth by most accounts. On the other hand, Romney’s election day volunteer application called the Orca was a well-known disaster. What is more interesting is that it was a disaster that folks inside the campaign saw coming:

Moffatt played catch-up from the start. He had 14 people working for him in the primaries and then, around May 1, he submitted a general election plan that required at least 110 people and would eventually have 160. Obama was far ahead. Moffatt recalled his assign­ment in daunting terms: “Can we do 80 percent of what the Obama campaign is doing, in 20 percent of the time, at 10 percent of the cost?”


Once again, the prepared party(in this case, the Obama Campaign) also was the lucky party. You should read the entire article by Michael Kranish.

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